Interesting business model

In one of those "nothing else to do car rides" to my place, I asked Kapil a question " All this Social Networking stuff is good, but what is it selling. I havent got the answer yet but the video attached gives me some indication. See for yourself. . . . http://in.youtube.com/user/SethComedy

My favourite so far is Mario saving princess . . . .

About the name

Its one of those diamond in the broomstick kind of words that remained with me. The words were said to explain the situation in workplace but somehow it seemed like a summary of life so far.
There is a fear of something going wrong but there is this blind hope that something will happen that will turn the bad situation into a pleasant one. But, alas there is none so far at the workplace. . . for life I am hoping. ........